Terms of Service

These Terms of Service (“Terms”) govern your access to and use of zannaempire.com and any services provided by zannaempire OÜ (“Zanna Empire,” “we,” “us,” or “our”).

By accessing our website, submitting an application, booking a call, or using our services, you agree to these Terms.

If you are entering into these Terms on behalf of a company or other legal entity, you confirm that you have authority to bind that entity.

1. Company Information

2. Our Services

Zanna Empire provides performance marketing and growth services, including:

• Meta Ads management;
• Google Ads management;
• TikTok Ads management;
• Creative strategy;
• UGC briefs and ad copy testing;
• Growth strategy;
• Attribution and analytics setup;
• Campaign audits;
• CRO and landing page optimization;
• Reporting and performance reviews;
• Related consulting and implementation services.

The exact scope of services will be defined in a proposal, order form, statement of work, service agreement, email confirmation, or other written agreement between you and Zanna Empire.

3. Business Use Only

Our website and services are intended for business users, including DTC brands, SaaS companies, ecommerce businesses, founders, marketing teams, and professional clients.

You agree not to use our services for personal, unlawful, misleading, fraudulent, or unauthorized purposes.

4. Applications, Audits, and Strategy Calls

You may submit an application or book a free strategy call through our website.

Submitting an application or booking a call does not create a client relationship, guarantee acceptance, or obligate us to provide services.

We may decline to work with any business at our discretion, including where we believe the business, product, market, budget, goals, or compliance profile is not suitable for our services.

5. Proposals and Engagements

A client engagement begins only when both parties agree to the relevant commercial terms, scope, and start date.

Any proposal, audit, recommendation, strategy document, or estimate provided before a formal engagement is for informational purposes only and does not guarantee specific results.

If there is a conflict between these Terms and a signed agreement, statement of work, or order form, the signed agreement will control for that specific engagement.

6. Client Responsibilities

You agree to:

• Provide accurate, complete, and timely information;
• Give us reasonable access to advertising accounts, analytics tools, tracking systems, websites, landing pages, product feeds, creative assets, and other systems needed to perform the services;
• Maintain ownership and control of your business, products, offers, websites, ad accounts, payment methods, and customer relationships;
• Ensure that your products, services, claims, ads, landing pages, data collection, privacy notices, and marketing practices comply with applicable laws and platform policies;
• Review and approve materials, campaigns, budgets, and strategic decisions where required;
• Respond promptly to reasonable requests for feedback, approvals, and information;
• Pay all fees, ad spend, taxes, and third-party costs when due.

You remain responsible for the legality, accuracy, and compliance of your business, offers, products, claims, and customer communications.

7. Advertising Accounts and Platform Access

Unless otherwise agreed in writing, you should own and control your advertising accounts, pixels, business managers, analytics properties, websites, domains, product feeds, and payment methods.

Where we are granted access to your accounts, you authorize us to use that access only for the purpose of providing the agreed services.

You are responsible for maintaining appropriate account permissions, billing methods, security settings, and backup access.

We are not responsible for platform restrictions, suspensions, disapprovals, policy enforcement, algorithm changes, outages, attribution changes, or other decisions made by third-party platforms such as Meta, Google, TikTok, Shopify, analytics providers, CMS providers, or payment providers.

8. Fees, Billing, and Taxes

Fees will be set out in the applicable proposal, order form, statement of work, invoice, or written agreement.

Unless otherwise agreed:

• Service fees are billed in USD;
• Ad spend is billed separately and is not included in our management fee;
• Third-party tools, creative production, creator fees, media buying costs, stock assets, landing page tools, tracking tools, and other external costs are billed separately or paid directly by the client;
• VAT or other taxes may apply where required by law;
• Invoices must be paid by the due date stated on the invoice.

We may suspend work if invoices are overdue or if required access, approvals, or payments are not provided.

9. Plans, Minimum Term, and Cancellation

Our services may be offered on a month-to-month basis unless otherwise agreed in writing.

Where a minimum trial or minimum term applies, it will be stated in the relevant proposal, order form, or agreement.

Unless otherwise agreed, either party may cancel ongoing monthly services by giving 30 days’ written notice.

Cancellation does not affect fees already due, committed third-party costs, ad spend, or work already performed.

10. No Guarantee of Results

We work to improve performance, revenue, ROAS, CPA, lead quality, conversion rates, and related metrics. However, marketing results depend on many factors outside our control, including:

• Product-market fit;
• Offer strength;
• Pricing;
• Website speed and UX;
• Landing page quality;
• Creative assets;
• Sales process;
• Competition;
• Seasonality;
• Platform algorithms;
• Tracking accuracy;
• Budget;
• Inventory;
• Customer reviews;
• Market conditions.

We do not guarantee any specific revenue, ROAS, CPA, lead volume, conversion rate, ranking, approval, account status, or financial outcome.

Any case studies, testimonials, metrics, examples, or performance references on our website are illustrative only and do not guarantee that you will achieve the same or similar results.

11. Third-Party Platforms

Our services may involve third-party platforms and tools, including advertising platforms, analytics systems, ecommerce platforms, CRMs, tracking tools, reporting tools, website builders, and communication platforms.

Your use of third-party platforms is governed by their own terms, policies, and privacy notices.

We are not liable for:

• Platform downtime;
• Tracking errors;
• Account bans or restrictions;
• Ad disapprovals;
• Policy changes;
• Billing issues caused by third-party platforms;
• Loss of access;
• Data discrepancies;
• Algorithmic changes;
• Changes to reporting, attribution, or campaign delivery.

12. Content, Assets, and Approvals

You are responsible for ensuring that all materials you provide to us are lawful and that you have the necessary rights to use them.

This includes:

• Logos;
• Product images;
• Videos;
• UGC;
• Testimonials;
• Customer reviews;
• Brand assets;
• Product claims;
• Website copy;
• Customer lists;
• Data sets;
• Landing pages;
• Offers and promotions.

We may create ad copy, campaign structures, briefs, reports, strategies, landing page recommendations, and other work product as part of the services.

Unless otherwise agreed in writing, upon full payment of all amounts due, you receive a license to use deliverables created specifically for you for your internal business and marketing purposes.

We retain ownership of our pre-existing materials, frameworks, templates, know-how, processes, systems, methods, and general expertise.

13. Confidentiality

Each party may receive confidential business, financial, technical, marketing, customer, or strategic information from the other party.

The receiving party agrees to:

• Use confidential information only for the purpose of the engagement;
• Protect confidential information using reasonable care;
• Not disclose confidential information to third parties except where necessary to perform the services or as required by law.

Confidentiality obligations do not apply to information that is publicly available, already known without restriction, independently developed, or lawfully received from a third party.

14. Data Protection

Both parties agree to comply with applicable data protection laws, including GDPR where applicable.

Where we process personal data on your behalf as a processor, the parties may enter into a separate Data Processing Agreement.

You are responsible for ensuring that your own customer data, website tracking, cookies, pixels, consent banners, privacy policy, CRM data, customer lists, and advertising audiences are collected and used lawfully.

15. Portfolio, Case Studies, and Publicity

We may refer to your company as a client or use your name, logo, campaign results, screenshots, testimonials, or case study materials only where permitted by the applicable agreement or with your consent.

We will not publish confidential performance data, non-public business information, or sensitive account information without appropriate permission.

16. Acceptable Use

You must not use our website or services to:

• Violate any law, regulation, or third-party right;
• Promote illegal, deceptive, harmful, or fraudulent products or services;
• Misrepresent your business, products, pricing, claims, testimonials, or results;
• Upload malicious code or interfere with the website;
• Attempt unauthorized access to our systems;
• Use our work product to violate advertising platform policies;
• Provide us with data you are not legally allowed to share.

We may refuse, suspend, or terminate services if we believe your business, content, products, campaigns, or instructions create legal, reputational, compliance, or platform risk.

17. Website Content

The content on our website is provided for general information only.

We may update, change, or remove website content at any time without notice.

We aim to keep information accurate, but we do not warrant that all website content is complete, current, error-free, or suitable for your specific business.

18. Intellectual Property

All website content, branding, design, text, graphics, layouts, frameworks, methods, templates, and other materials on zannaempire.com are owned by or licensed to Zanna Empire, unless otherwise stated.

You may not copy, reproduce, distribute, modify, sell, or exploit our website content or intellectual property without our prior written consent.

19. Disclaimers

Our website and services are provided on an “as is” and “as available” basis, except as expressly stated in a written agreement.

To the maximum extent permitted by law, we disclaim all warranties, whether express, implied, statutory, or otherwise, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and uninterrupted availability.

20. Limitation of Liability

To the maximum extent permitted by law, Zanna Empire will not be liable for:

• Indirect, incidental, consequential, special, punitive, or exemplary damages;
• Lost profits, lost revenue, lost data, lost goodwill, or business interruption;
• Platform bans, restrictions, disapprovals, outages, tracking issues, or algorithm changes;
• Results affected by market conditions, client delays, platform decisions, or third-party tools;
• Claims arising from client-provided materials, products, offers, or data.

Unless otherwise stated in a signed agreement, our total liability for any claim will be limited to the amount of fees paid by you to Zanna Empire for the services giving rise to the claim during the three months before the event giving rise to liability.

Nothing in these Terms limits liability that cannot be limited under applicable law.

21. Indemnity

You agree to indemnify and hold harmless Zanna Empire, its directors, employees, contractors, and representatives from claims, losses, damages, liabilities, costs, and expenses arising from:

• Your business, products, services, offers, or claims;
• Materials, data, or instructions you provide;
• Your breach of these Terms or any agreement;
• Your violation of law, regulation, platform policy, or third-party rights;
• Customer, regulator, platform, or third-party claims related to your campaigns or business.

22. Suspension and Termination

We may suspend or terminate access to services if:

• You fail to pay invoices when due;
• You fail to provide required information, access, approvals, or cooperation;
• We believe your business or campaigns create legal, compliance, platform, or reputational risk;
• You breach these Terms or any agreement;
• Continuing the engagement becomes impractical, unlawful, or commercially unreasonable.

Termination does not affect accrued rights, unpaid fees, confidentiality obligations, data protection obligations, limitation of liability, or other provisions intended to survive termination.

23. Governing Law and Jurisdiction

These Terms are governed by the laws of Estonia, unless a mandatory law provides otherwise.

Any dispute arising out of or relating to these Terms, the website, or our services will be subject to the competent courts of Estonia, unless otherwise agreed in writing or required by applicable mandatory law.

24. Changes to These Terms

We may update these Terms from time to time. The updated version will be posted on this page with a new “Last Updated” date.

Your continued use of the website or services after changes are posted means you accept the updated Terms.

25. Contact

For questions about these Terms, contact: