What We Do

Paid Media Built for
Revenue, Not Reports

We don't hand you a dashboard full of impressions and call it results. Every service we offer is tied to a single metric: profitable revenue growth. Here's how we get there.

The Full-Funnel Meta
Revenue Engine

Meta is still the most powerful direct-response channel on the internet — when it's built correctly. Most agencies run fragmented campaigns. We build a system: cold prospecting, warm retargeting, and retention working as one cohesive machine.

  • Full account restructure or greenfield build from scratch
  • Audience strategy across broad, interest, lookalike, and retargeting
  • Creative testing framework — systematic hooks, formats, and copy variants
  • UGC and video ad briefs + production coordination
  • Weekly performance reviews with actionable optimization notes
  • Attribution setup: Meta Pixel, CAPI, and third-party tracking
↑ Average 4.2× ROAS across all DTC clients
📘
Facebook
📸
Instagram
🎯
Retargeting
🎥
Reels Ads
🛒
Advantage+
📊
CAPI

Search, Shopping, and
Performance Max — Done Right

Google Ads is where intent meets conversion. But most accounts are hemorrhaging budget on irrelevant queries, poorly structured campaigns, and auto-bidding strategies that optimize for Google's revenue, not yours. We fix that.

  • Full account audit: waste analysis, structure review, quality score audit
  • Search campaigns built around high-intent, revenue-driving keywords
  • Shopping campaigns with correct feed optimization and bidding strategy
  • Performance Max setup with asset group testing and audience signals
  • Negative keyword architecture to eliminate wasted spend
  • Conversion tracking via GA4, Google Tag Manager, and enhanced conversions
↑ Average 5.8× ROAS for e-commerce clients
🔍
Search
🛒
Shopping
📊
Perf. Max
🎯
Display
📺
YouTube
📈
GA4

UGC-First TikTok That
Converts — Not Just Goes Viral

TikTok's algorithm rewards creative quality over budget size. That's a massive opportunity for brands willing to invest in the right content strategy. We've unlocked TikTok for brands in outdoor gear, skincare, fashion, and food — and CPA is consistently lower than Meta for cold audiences.

  • TikTok Ads account setup, pixel installation, and event tracking
  • UGC brief writing and creator coordination for native-feeling ads
  • Hook testing framework — we test 5–8 hooks per creative concept
  • TopView, In-Feed, and Spark Ads strategy
  • Audience building: interest, behavioural, lookalike, retargeting
  • Cross-platform creative repurposing to Meta Reels and YouTube Shorts
↓ Average –38% CPA vs. Meta for cold acquisition
🎵
TikTok
🎥
UGC Ads
Spark Ads
🎬
TopView
🔁
Reels
📱
In-Feed

Creative That Stops the Scroll
and Closes the Sale

Audience targeting is table stakes. The real advantage in paid media in 2026 is creative. We run systematic creative testing to find the hooks, angles, and formats that your customers actually respond to — then we scale them fast.

  • Creative strategy frameworks built on your customer data and competitor research
  • Hook writing: 5–8 hooks tested per concept across formats
  • Ad copy variants: headline, body, and CTA testing at scale
  • UGC briefs written for creators: scripts, shot lists, and reference examples
  • Creative performance analysis: identifying patterns in winners
  • Monthly creative refresh to prevent ad fatigue
↑ Average +67% CVR with systematic creative testing
🎨

The Strategic Layer That Makes
Execution 3× More Effective

Most agencies skip this. They run campaigns without understanding your unit economics, attribution model, or channel contribution. We start with strategy because bad strategy executed well is still a loss.

  • Channel audit: where your budget is actually working, and where it isn't
  • LTV modeling: understanding which customers are worth acquiring
  • Attribution setup and analysis across channels
  • Budget allocation modelling: optimal spend split across platforms
  • Cohort analysis: retention, repeat purchase rate, and payback period
  • 90-day growth roadmap with KPI targets and milestone tracking
↓ Average –31% wasted spend identified in first audit
📊

Turn More Clicks Into Customers
Without Spending More

A 1% improvement in conversion rate is worth more than most budget increases. We audit your landing pages, product pages, and checkout flow — then test our way to a better number. It's the highest-leverage work we do for clients once ads are running.

  • Landing page audit: UX, copy, offer, and conversion flow analysis
  • A/B test design and implementation via your CMS or third-party tools
  • Headline, hero, and social proof testing
  • Checkout and cart abandonment analysis
  • Mobile conversion rate optimization
  • Post-purchase and upsell flow improvements
↑ Average +44% CVR after landing page optimization
🔁

Straightforward Pricing.
No Hidden Fees.

We offer month-to-month retainers with no lock-in. Our pricing reflects the seniority of the team working on your account — not the size of our overheads.

Starter

One Channel

Single-platform management for brands just getting started with paid media or testing a new channel.

  • 1 platform (Meta, Google, or TikTok)
  • Monthly strategy call
  • Weekly performance report
  • Creative direction & feedback
  • Full ad account access
From €1,800/mo
Get Started →
Full Stack

Revenue Engine

All channels, full creative production, CRO, and growth strategy. For brands serious about market leadership.

  • All platforms + full creative
  • CRO & landing page optimization
  • Attribution & analytics setup
  • Dedicated senior strategist
  • Bi-weekly leadership calls
  • Custom reporting dashboard
From €5,500/mo
Get Started →

All plans are month-to-month. Minimum 1-month trial. Ad spend billed separately.

Not Sure Which Service
Is Right for You?

Book a free 30-minute call. We'll ask the right questions, look at your current setup, and tell you exactly where your biggest leverage points are — with zero obligation.

Questions? Email us: hi@zannaempire.com

No long-term contracts
Senior specialists on every account
Max 15 clients at any time
EU-based & GDPR-compliant