🎯 LightKindCo 4.8Γ— ROAS β€” Meta Ads πŸ“ˆ SkyFrame SaaS +312% MQLs β€” Google Ads ⚑ Lumeni Skincare €190K revenue β€” 90 days πŸ›’ Nordic Outdoor ROAS 6.2Γ— β†’ 9.1Γ— πŸš€ Velvex EU –38% CPA β€” TikTok Ads πŸ’° Artline Studio 3.4Γ— ROAS at €30K/mo πŸ“Š Clients avg. 4.6Γ— blended ROAS β€” 2025–2026 🎯 LightKindCo 4.8Γ— ROAS β€” Meta Ads πŸ“ˆ SkyFrame SaaS +312% MQLs β€” Google Ads ⚑ Lumeni Skincare €190K revenue β€” 90 days πŸ›’ Nordic Outdoor ROAS 6.2Γ— β†’ 9.1Γ— πŸš€ Velvex EU –38% CPA β€” TikTok Ads πŸ’° Artline Studio 3.4Γ— ROAS at €30K/mo πŸ“Š Clients avg. 4.6Γ— blended ROAS β€” 2025–2026
Performance marketing agency Β· Tallinn, Estonia

We Don't Run Ads.
We Build Revenue Machines.

Meta, Google, and TikTok campaigns engineered for ROAS β€” not reach. We partner with DTC brands and SaaS companies that are serious about scaling profitably.

No long-term contracts. No onboarding fees. Results visible in 30 days.

4.6Γ— Avg. client ROAS
€2.4M+ Ad spend managed
–31% Avg. CPA reduction
94% Client retention
Client Performance Dashboard Live
€47,280
Revenue this month
↑ +38% MoM
4.8Γ—
Blended ROAS
↑ +0.6 vs. last month
€9.40
CPA (down from €14.20)
↓ –34% CPA
3,182
Purchases this month
↑ +51% vs. prev.
Revenue β€” last 8 weeks

Certified on the platforms that drive revenue

πŸ“˜ Meta Ads
πŸ”΅ Google Ads
🎡 TikTok Ads
πŸ›’ Google Shopping
πŸ“Š Performance Max
πŸ“Έ Instagram Ads
🎯 Retargeting
πŸ” Google Search

Every Channel.
One Revenue Goal.

We don't split your budget across disconnected campaigns. We build a unified paid growth engine where every platform works toward a single outcome: profitable revenue at scale.

πŸ“˜

Meta Ads

Full-funnel Meta campaigns β€” prospecting, retargeting, and retention β€” built around your margins, not just your click-through rate.

↑ Avg. 4.2Γ— ROAS for DTC clients
πŸ”΅

Google Ads

Search, Shopping, and Performance Max campaigns tuned for revenue β€” not impressions. We write the copy, build the structure, and optimize relentlessly.

↑ Avg. 5.8Γ— ROAS for e-commerce clients
🎡

TikTok Ads

UGC-first creative strategy combined with data-backed media buying. We've cracked low-CPA TikTok for brands in fashion, beauty, and lifestyle.

↓ Avg. –38% CPA vs. Meta for new audiences
🎨

Creative Strategy

Ads that stop the scroll and convert. We handle hook writing, UGC briefs, ad copy testing, and creative iteration β€” so your creative doesn't become your bottleneck.

↑ Avg. +67% CVR with systematic creative testing
πŸ“Š

Growth Strategy

Cohort analysis, LTV modeling, attribution audits, and budget allocation across channels. The strategic layer that makes execution 3Γ— more effective.

↓ Avg. –31% wasted spend after channel audit
πŸ”

CRO & Landing Pages

Better landing pages mean better ROAS β€” without spending more. We audit, redesign, and A/B test your conversion funnel to turn more clicks into customers.

↑ Avg. +44% CVR after landing page optimization
4.6Γ— Average Client ROAS Across Meta, Google & TikTok
€2.4M+ Ad Spend Managed In the past 12 months
–31% Average CPA Reduction Within first 60 days
94% Client Retention Rate Month-to-month contracts

Results Clients
Actually Care About

We don't measure success in impressions. We measure it in revenue, ROAS, and CPA. Here are three brands we've helped scale β€” with real numbers, no creative accounting.

🧴
Meta Ads DTC Skincare

Lumeni Skincare β€” €190K Revenue in 90 Days

Rebuilt their Meta account from scratch: new campaign architecture, UGC creatives, and a full-funnel retargeting system. ROAS went from 1.9Γ— to 4.8Γ— in three months.

4.8Γ— Final ROAS
+152% Revenue growth
–44% CPA reduction
πŸ–₯️
Google Ads SaaS B2B

SkyFrame SaaS β€” 312% More Qualified Leads

Audited their Google Ads account, eliminated €14K/month in wasted spend, and rebuilt Search campaigns around high-intent keywords. MQLs tripled inside 60 days.

+312% MQL growth
–52% Cost per lead
€14K Wasted spend cut
πŸ•οΈ
TikTok Ads E-commerce Outdoor

Nordic Outdoor β€” ROAS From 6.2Γ— to 9.1Γ—

Introduced TikTok as a new acquisition channel alongside existing Meta activity. UGC-first creative strategy drove ROAS from 6.2Γ— to 9.1Γ— at 2Γ— the daily budget.

9.1Γ— Peak ROAS
2Γ— Budget scaled
–38% Blended CPA
View All Case Studies β†’

From Zero to Revenue.
In 30 Days.

No 3-month ramp-up. No "let the algorithm learn" excuses. Our onboarding process is built to get campaigns profitable fast β€” without cutting corners.

01 Week 1

Account Audit & Strategy

We pull apart your existing accounts, analytics, and funnel. We document every leak and opportunity, then build a data-backed 90-day growth plan.

02 Week 2

Campaign Architecture

We rebuild or restructure your campaigns using our proven framework β€” full-funnel segmentation, audience strategy, and creative structure ready for scale.

03 Week 3–4

Launch & Rapid Testing

Campaigns go live. We run structured A/B tests on creatives, audiences, and placements β€” identifying winners fast so we scale what works and cut what doesn't.

04 Ongoing

Optimize & Scale

Weekly performance reviews, proactive optimizations, and a continuous creative pipeline. We grow with you β€” and we don't wait for you to ask what's wrong.

What Happens When
Ads Actually Work

β˜…β˜…β˜…β˜…β˜…
↑ 4.8Γ— ROAS Β· Lumeni Skincare

"We'd been stuck at 1.9Γ— ROAS for eight months. Zanna Empire rebuilt our entire Meta account and within 90 days we hit 4.8Γ—. The creative testing alone was a complete game changer β€” we went from one ad concept to a full creative engine."

KL
Katrin LeppΓ€nen
Founder, Lumeni Skincare
β˜…β˜…β˜…β˜…β˜…
↑ +312% MQLs Β· SkyFrame SaaS

"Our previous agency was spending €14K/month on keywords that never converted. Zanna Empire came in, killed the waste, and rebuilt from scratch. MQLs tripled. I only wish we'd made the switch sooner."

MH
Mikael HΓ€mΓ€lΓ€inen
CMO, SkyFrame SaaS
β˜…β˜…β˜…β˜…β˜…
↑ 9.1Γ— ROAS Β· Nordic Outdoor

"TikTok felt like a gamble for us β€” we're an outdoor gear brand, not a fashion label. Zanna Empire proved us wrong completely. 9.1Γ— ROAS and we're now scaling TikTok beyond what Meta used to do for us."

PV
Petter Viklund
Head of Growth, Nordic Outdoor

Ready to Stop Guessing
and Start Scaling?

Book a free 30-minute strategy call. We'll audit your current setup, identify the biggest growth levers, and tell you exactly what we'd do β€” no pitch, no pressure.

Or email us directly: hi@zannaempire.com

No long-term contracts
Results or we tell you exactly why
Direct access to senior specialists
EU-based & GDPR-compliant