Proof of Work

Real Numbers.
Real Revenue.

No "brand awareness" stories. No vanity metrics dressed up as results. These are the outcomes we delivered — in revenue, ROAS, and CPA — for brands that trusted us with their ad spend.

🖥️
Google Ads SaaS B2B

SkyFrame SaaS — 312% More Qualified Leads

SkyFrame was spending €28K/month on Google Ads with declining MQL volume. We audited the account, identified €14K/month in wasted spend, and rebuilt Search campaigns from scratch around high-intent keywords. MQLs tripled in 60 days at roughly half the cost per lead.

+312%
MQL growth
–52%
Cost per lead
€14K
Wasted spend cut/mo
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🏕️
TikTok Ads E-commerce Outdoor

Nordic Outdoor — ROAS From 6.2× to 9.1×

Nordic Outdoor already had solid Meta performance. They wanted to scale further without inflating CPA. We introduced TikTok as a second acquisition channel, built a UGC-first creative strategy, and scaled the daily budget 2× while improving ROAS from 6.2× to 9.1×. Blended CPA fell 38%.

9.1×
Peak ROAS (from 6.2×)
Budget scaled
–38%
Blended CPA
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💡
Meta Ads E-commerce Home Decor

LightKindCo — 4.8× ROAS on €45K/month Budget

LightKindCo had been running Meta Ads in-house and plateaued at 2.1× ROAS. They handed us the account with a clear brief: scale profitably or don't scale at all. We restructured their campaigns, built a systematic creative testing process, and reached 4.8× ROAS while doubling their monthly budget.

4.8×
Achieved ROAS
Budget doubled
–29%
CPA reduction
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👗
TikTok Ads Meta Ads Fashion

Velvex EU — –38% CPA With UGC-Only Creative

Velvex EU was running high-production video ads that looked expensive but weren't converting. We shifted their entire creative strategy to UGC-first content — authentic, phone-shot, creator-led — across both TikTok and Meta. CPA dropped 38% in the first six weeks without changing a single audience setting.

–38%
CPA reduction
+87%
CTR improvement
3.9×
Blended ROAS
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🖼️
Google Ads Shopping Art & Print

Artline Studio — 3.4× ROAS at €30K/month Budget

Artline Studio had never run Google Shopping seriously. We set up their product feed, built Shopping and Performance Max campaigns from scratch, and optimized bidding by product margin. They hit 3.4× ROAS in month two — a channel that hadn't existed in their media mix before.

3.4×
ROAS achieved
€30K
Monthly spend managed
+210%
Revenue vs. in-house
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4.6× Average Client ROAS Across all active accounts
€2.4M+ Ad Spend Managed In the past 12 months
–31% Average CPA Reduction Within first 60 days
94% Client Retention Rate Month-to-month contracts

These Could Be
Your Numbers Next

Every brand in this page started where you are now — with underperforming campaigns and unrealized revenue. Book a free audit and let's find out what we can unlock for you.

Questions? Email us: hi@zannaempire.com

No long-term contracts
Results visible within 30 days
Senior specialists on every account
EU-based & GDPR-compliant