Zanna Empire isn't another agency that talks about strategy. We've managed budgets, run the tests, burned through spend, and learned from every campaign. This is a team built on real performance experience — and obsessive focus on revenue outcomes.
Zanna Empire was founded by Žanna Gusatšenko in January 2026 in Tallinn, Estonia — one of Europe's most forward-thinking digital ecosystems. The idea was simple: build an agency that treats performance marketing as a science, not guesswork.
Too many agencies overpromise and underdeliver. They hide behind "brand awareness" metrics when ROAS drops. They blame the algorithm when campaigns fail. We built Zanna Empire to be different — transparent, accountable, and relentlessly focused on revenue outcomes.
From our base in Tallinn, we work with ambitious DTC brands, SaaS companies, and e-commerce businesses across Europe and the United States. We operate fully remote — which means our talent pool is global, and our clients get world-class work regardless of where they're based.
We don't launch 50 ad sets and hope something works. We build structured hypotheses, test methodically, and scale only what the data validates.
You get full access to your ad accounts, dashboards, and performance data — always. We have nothing to hide because everything we do is built to perform.
We treat your business like it's ours. That means caring about your margins, your LTV, and your long-term brand health — not just monthly ad spend.
Insights mean nothing without execution. We move fast, iterate quickly, and don't get paralyzed by analysis. Speed is a competitive advantage in paid media.
We optimize for sustainable growth, not short-term spikes. That means building creative engines, customer journeys, and attribution models that hold up over time.
Paid media changes daily. Our team dedicates time every week to testing new features, reviewing platform updates, and staying ahead of the curve.
A small, high-conviction team. No account managers who've never run an ad. Every client gets direct access to the specialists actually managing their campaigns.
7+ years in performance marketing across e-commerce, SaaS, and DTC. Founded Zanna Empire to build the kind of agency she always wished she could hire. Specializes in Meta Ads, full-funnel strategy, and account architecture.
Former in-house Google Ads specialist at a €50M e-commerce brand. Deep expertise in Shopping campaigns, Performance Max architecture, and technical tracking setup. Based in Helsinki.
Background in direct-response copywriting and video production. Leads creative strategy for all client campaigns — from hook writing to UGC direction. Responsible for some of our highest-converting ad creatives.
We're not trying to be the biggest agency. We're trying to be the most effective one for the clients we work with. Here's what that means in practice:
We're selective about who we work with. Book a 30-minute discovery call and we'll be direct about whether we can move the needle for your brand.
Or email us: hi@zannaempire.com